AMRA was founded by me, Anna Rönngard, a Swede living and working in Hong Kong at the time. After many years in the apparel and footwear sector, I had a vision of creating a responsible garment supply chain by empowering all of the players in the industry to become leaders.

Central to this vision is my belief in empowering the stakeholders through true partnership and creating incentives for everyone throughout the entire supply chain to ensure that all are dedicated to integrating meaningful and effective sustainability practices into their businesses. 

I have worked for large fashion corporations such as the H&M Group and I have extensive knowledge and understanding of the industry ranging from the factory floors, to creating multi brand industry initiatives, to internal strategy solutions and executions.

Interested to find out more?

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I am Anna Rönngard. 

This picture was taken just after one of my morning runs. I have a goal of running at least 3 times a week. I have no requirements on myself in terms of speed, length or graciousness. My only requirement is that I get out there 3 times a week, and that I don't stop while running.  

Great to meet you and I am happy you found your way to AMRA. Let me tell you a bit about me. 

After working in a complex and global organisation in key sustainability positions for many years, having lived in some of the most important production countries, and had the privilege to start my sustainability journey at the grass root, as a Code of Conduct auditor, I have gained a fair bit of experience.


Knowing the ins and the outs of the apparel industry and having personally led and managed the roll out and implementation of projects such as FEM, SLCP, Supplier Ownership, and Traceability in one of the biggest apparel supply chains in the world sets me up to be a pretty useful resource for you.  

I will take you from being frustrated about not creating enough impact, to actively and confidently contribute to a better and more sustainable apparel industry, every day. 

I help sustainability professionals of all walks of life, from the beginners to the seniors and I look forward to be of service to you. 

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