Many company leaders think they can delegate sustainability to someone else, like a sustainability department or person. One of the keys to be successful with one’s sustainability strategy, is active ownership of sustainability from the leadership. Ownership from the teams are of course important, but unless the leadership fully integrates sustainability into their decision making process, we can forget about getting it out to the organisation. So that is where you need to st

Warning bells should go of when you hear something along the lines of: “Someone needs to tell me what we want to achieve here?” I bet you have heard that line as many times as I have, from people in your organisation. It is a clear sign of that person not owning sustainability. It wasn't until I created a few rules for myself that I started to see a shift in attitude and mindset from my colleagues. So here are my three rules for successful getting over these kind of comments

Have you ever sensed that your middle management is torn in the question of sustainability? They are willing, and they get why they need to do it, but… nothing happens. Have you experienced that? I know I have. There are 3 things to think about if you are in a situation like that. To me, number 2 is the most crucial. 1. Make it personal, connect your goals with their personal ideals 2. Align the sustainability goals with their operational goals 3. Show them that you can