What people have asked about sustainability coaching:

What is a sustainability coach?

The purpose of a sustainability coach is to help you achieve better results for you and your organisation in terms of sustainability. An AMRA sustainability coach will guide you, help you, support you and advise you through specific projects or moments in your career. Our coaching is based on solid experience and knowledge from working many years with sustainability in the fashion industry.   

Which topics can a coach help me with? 

At AMRA we are especially happy to support on supply chain programs since that is where the fashion industry leaves the biggest footprint and where there are so many opportunities to do better. The is why we have developed our Sustainable Supply Chain Accelerator program that will take you from being under resourced, under prioritised and unable to successfully implement capability building in your supply chain, to successfully create a long lasting, positive impact in your supply chain, regardless of the size of team, the maturity of your suppliers or clarity from your management. Read more here. 

What are the benefits of hiring a coach?

The benefits of coaching are many; 80% of people who receive coaching report increased self-confidence, over 70% benefit from improved work performance, relationships and more effective communication skills. 86% of companies report that they recouped their investment on coaching  (source: ICF)

Thus, hiring an experienced sustainability coach does not only give you access to a knowledgeable bouncing partner, it also means increased chances of promotion, advancements and higher salary for you.

Who needs a sustainability coach? 

A sustainability coach can be needed at different points of a sustainability leader's career.


If you are a beginner, or aspiring to transition into a role of sustainability, a coach can be useful to understand the relationships, the facts and the common practices of sustainability within the fashion industry. 


A more experienced sustainability leader can be helped by a coach as support, sounding board and advisor either when going through a crises or when implementing or initiating more complex, ground breaking or sensitive projects within the organisation or the supply chain.   

How do I convince my employer to pay for a coach?

As sustainability leaders we are often busy with important, exciting and complex projects that neither yourself or anyone else in the organisation have experience from implementing. Hiring a consultant in those situation is what we sometimes think of doing. But many companies have great teams available and it is actually not an extra pair of hand they need, it is a guiding hand. Someone who can bridge the potential pitfalls and valleys you otherwise will experience.

If you want to half the time you spend on onboarding, or the the time it takes you to get up and running with your new, complex sustainability project, then a coach is your answer. Hiring a coach does not mean that we are not capable of doing our job. It means we will get faster and better results because we will have someone to help us steer away from the potential failures and mistakes, and we will be empowered to continue working in that way, long after the coach is gone.  

Investing early in a coach is not only smart from an impact perspective, it will also save you and the organisation time. Moreover, it is a low commitment relationship that can be cancelled at any point the service is no longer needed. There is really nothing to loose.