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4 reasons you are not gaining traction and commitment to sustainability in your organisation

4 reasons you are not gaining traction and commitment to sustainability in your organisation.


(and how to fix them)


🤔 COMPLEXITY.


You have not managed to simplified so that people understand the complex topic of sustainability.


💡 To simplify, always start with painting the big picture. How is it all connected? Then dive into the details.


🤔 UNRELATABLE.


You have not managed to relate sustainability to their daily struggles.


💡 To make it relatable, interview your colleagues, what are they struggling with and what is holding them back? Then create your messaging around that.


🤔 NO URGENCY.


You have not managed to create a sense of urgency around sustainability.


💡 To create urgency, connect your survival and future as a company to the outcome of the sustainability strategy.


🤔 UNCLARITY.


You have not managed to clearly articulate to them what you need from them.


💡To create clarity, end every meeting and presentation with a clear ask or call to action.


Done right you’ll soon start experiencing another kind of action from your colleagues.


Which of these stands out most for you?




#sustainability #ownership #strategy #amraadvice

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